AI-Powered Human Behavior Simulation

Test decisions on simulated humans before real ones

Create realistic focus groups powered by multi-model AI. Get authentic reactions to your products, pricing, campaigns, and policies โ€” in minutes, not months.

3 free simulations/month ยท No credit card required

HOW IT WORKS

From question to insight in 4 steps

No recruitment, no scheduling, no waiting. Just describe your scenario and let AI do the rest.

1

Define Your Scenario

Describe the decision you're testing โ€” product launch, pricing change, policy update, or anything else.

2

AI Generates Personas

Our multi-model pipeline creates culturally accurate, diverse personas based on your target demographics.

3

Run the Simulation

5 AI models simulate how each persona would react, creating authentic responses with consensus detection.

4

Get Actionable Insights

Receive sentiment analysis, key themes, group comparisons, and strategic recommendations.

WORKFLOWS

Built for every decision

Choose a workflow that matches your goal, or start from scratch with a custom scenario.

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Find Your Audience

Understand customers faster and act sooner

Identify who matters most and how they behave. Discover segments you didn't know existed.

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Reach Niche Populations

Unlock insights from hard-to-engage groups

Simulate underrepresented or difficult-to-reach segments without recruitment challenges.

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De-risk Decisions

Catch critical feedback before costly actions

Test strategies in a safe, simulated environment. Identify blind spots before launch.

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Understand Segments

Segment sentiment with precision and scale

See how different groups respond to change. Compare reactions across demographics.

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Test Concepts

Validate before going live

Run A/B tests in simulation. Compare multiple concepts with the same population.

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Generate Instant Insights

Go from question to insight in minutes

No more waiting on surveys or focus groups. Get actionable feedback fast.

MULTI-MODEL ADVANTAGE

5 AI models, one truth

Each persona is generated and simulated by 5 different AI models in parallel. A master AI synthesizes the results, detecting consensus and flagging divergence โ€” giving you confidence in the findings.

  • Reduces single-model bias
  • Detects consensus vs. divergence
  • More nuanced, realistic responses
  • Cross-validated insights
Claude Opus
Master Orchestrator
ORCHESTRATOR
GPT-4o
Worker Model
Gemini Pro
Worker Model
Llama 3.1
Worker Model
Mistral Large
Worker Model
USE CASES

Who uses HumanSandbox?

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Product Teams

Test product concepts, features, and positioning before development.

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Marketing Teams

Validate campaign messages and brand positioning across segments.

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HR & People Ops

Test policy changes and workplace initiatives before rollout.

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Government & Policy

Simulate public reaction to regulations and civic programs.

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Pricing Strategy

Test price changes and new pricing models with realistic reactions.

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Research Teams

Access hard-to-reach populations without recruitment challenges.

PRICING

Simple, transparent pricing

Start free. Scale as you grow.

Free

$0/month
  • 3 simulations/month
  • 1 group, 6 personas
  • Basic insights
  • 1 file upload
POPULAR

Starter

$49/month
  • 25 simulations/month
  • 3 groups, 8 personas each
  • Full insights + export
  • Model consensus view
  • 5 file uploads

Pro

$149/month
  • Unlimited simulations
  • 5 groups, 8 personas each
  • Follow-up conversations
  • Priority processing
  • 10 file uploads