Test Pricing Strategies with Simulated Buyers
Simulate customer reactions to different price points, bundles, and discount strategies. Understand willingness-to-pay and price sensitivity without running expensive pricing experiments.
Why This Matters
Willingness-to-Pay
Discover the price ceiling and floor for your product across different customer segments.
Price Sensitivity Analysis
Understand how elastic demand is. Test if a 10% price increase loses 5% or 50% of customers.
A/B Test Pricing
Compare 3 different price points with the same personas. See which maximizes revenue vs. volume.
Bundle & Discount Strategy
Test bundling, tiering, discounts, and subscription models before committing to them.
From Question to Insight
Define Pricing Scenarios
Set up different price points, bundles, or discount structures you want to test.
Generate Target Personas
Create personas representing your ideal customers, price-sensitive segments, and high-value buyers.
Run Pricing Simulation
Personas react to your pricing — rating value, comparing to alternatives, and indicating purchase intent.
Analyze Price Elasticity
See how purchase intent changes across price points. Identify the optimal price for revenue, volume, or market share.
Example Scenarios
SaaS Pricing Tiers
Test Starter/Pro/Enterprise tiers. See if personas upgrade or stick with free tier.
E-commerce Pricing
Test product pricing, bundle discounts, and seasonal promotions.
Course Pricing
Test course pricing, payment plans, and early-bird discounts.
Service Pricing
Test consulting rates, retainer models, and project-based pricing.
"We tested 5 price points in 30 minutes. The simulation showed us we could raise prices 20% with minimal churn. That's $2M in annual revenue."
Founder, B2B SaaS
See it for yourself. Free to start.
No credit card required. Describe your scenario and meet your simulated audience.