Turn every case study into a living simulation
Give students and researchers a sandbox to test decisions on simulated populations — making learning experiential, not theoretical. The world's first human behavior lab for education.
Case studies teach history. Simulations teach judgment.
MBA students analyze what happened. They read about market failures after the fact. They never experience what it feels like to test a decision on real-feeling people and see it backfire in real-time.
Students describe a business decision, define a target population, and see simulated people react — with cultural nuance, sentiment analysis, and follow-up conversations. Learning by doing, not just reading.
Built for how educators & researchers actually work
MBA Market Simulations
Students launch a product in 3 different markets and compare how culturally distinct audiences react.
Negotiation Training
Practice negotiating with AI personas of varying backgrounds, seniority levels, and negotiation styles.
Cross-Cultural Training
Corporate L&D teams simulate interactions with culturally diverse stakeholders to build cross-cultural competency.
Research Methodology
Researchers use the sandbox to prototype survey designs and test hypotheses before fieldwork.
From question to insight in 3 steps
Describe your scenario
Tell us what you're testing — a product, pitch, policy, campaign, or any decision that affects people.
Define your audience
Pick demographics, psychographics, region, and behavior profiles. We handle the rest.
Get reactions
Realistic personas respond with sentiment, objections, enthusiasm, and cultural nuance — instantly.
"My students run more simulations in one semester than I ran in my entire research career. This changes how we teach."
— The future of business education
Not AI guesswork. Published research.
Every persona references real brands, real prices, and real cultural dynamics from trusted sources.
See it for yourself. Free to start.
No credit card required. Describe your scenario and meet your simulated audience.