Test every people decision on simulated employees first
Before rolling out a new policy, benefits change, or workplace initiative — simulate how employees across departments, seniority levels, and tenures will actually react.
People policies shouldn't be guesswork
You announce a 4-day work week, hybrid mandate, or benefits restructuring — and learn from the backlash what you should've known before. Employee surveys tell you what happened. They can't tell you what will happen.
Simulate employees across every level — juniors, seniors, directors, remote workers, office-based — and see exactly how each group reacts before you announce anything. Catch the backlash before it happens.
Built for how hr & people leaders actually work
Policy Rollout Testing
Simulate reactions to return-to-office mandates, 4-day work weeks, or flexible schedule policies across your workforce.
Benefits Restructuring
Test how employees at different life stages react to changes in healthcare, parental leave, or retirement plans.
Reorganization Preview
Before announcing a reorg, simulate how affected departments, managers, and individual contributors will respond.
Culture Initiatives
Test new DEI programs, learning stipends, or wellness initiatives on simulated employee cohorts before launch.
From question to insight in 3 steps
Describe your scenario
Tell us what you're testing — a product, pitch, policy, campaign, or any decision that affects people.
Define your audience
Pick demographics, psychographics, region, and behavior profiles. We handle the rest.
Get reactions
Realistic personas respond with sentiment, objections, enthusiasm, and cultural nuance — instantly.
"We simulated our RTO policy on 30 personas before announcing it. We caught 3 dealbreakers the leadership team missed."
— How HR teams prevent backlash
Not AI guesswork. Published research.
Every persona references real brands, real prices, and real cultural dynamics from trusted sources.
See it for yourself. Free to start.
No credit card required. Describe your scenario and meet your simulated audience.